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Masi
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  • Contact

Who is Masi

About me.  

Masi font

Lemons

I am obsessed with lemons since I was a kid. I eat and draw more than two lemons a day since 1990. 

Check out my collaboration with Space Junk 

#masilemons

SpaceJunk

Brand Identity for SpaceJunk : a futurist design label headquartered in Amsterdam, creating high-end designer products. Founded by Alan Nguyen and Susie Gregson, the duo create fearlessly optimistic products using future aesthetics and technology.

 

Brushed Type

Iamsterdam

Redesign of the Iamsterdam website.

Client:

Iamsterdam 

My role:

Visual Interaction Designer at Frog Amsterdam

 

 

Melt

Client: Melt

Fat Brush

Wayfinding

Graduation Project and Internship at Mijksenaar Amsterdam.

Clients:

Signages for Nederlandse Spoorwegen 

Pictograms for Geneva Airport and Napoli Airport

Milan ATM Metro Redesign and Green Line Updates (original design by Bob Noorda) at Inarea, Rome. 

 

Visual Storytelling

Clients: 

Frog

 

 

 

Milan Underground

Sketchonary

A toolkit to sketch interactions. Studio Lab, TUDelft//Interactive Technology Design Course; TET paper 2011

Designers: Enrica Masi, Sohyun Kim, Karla Rosales, Simone Rebaudengo, Myengsoo Shin

Role in the project: Graphic User Interface Design and Visual image of the product. 

Have you ever learned to speak a language without a dictionary?It’s hard to get what you want when you don’t know the right words.Industrial design shapes materials but interaction shapes experience and information.

Tools and languages that we have to use to design interactive objects are different and may be a hard nut to crack.

Sketchonary is a way to bridge this gap and enable people with no experience to discover the world of physical computing by visually adding information and by discovering interactivity through sketching.Sketchonary is platform that enable visual translation of designer’s mental models into programming logic.With sketchonary you can translate unknown components into knowledge and create a collaborative environment to develop your ideas.

By sketching on the table you can explain your idea and by placing the cards on it you can add logic and interactive behaviours.

Then you can physically mimick the interaction you have in mind and  translate it into programming language that can be used in Arduino.Sketchonary is a tool for designer and non to dive into the world of interaction with a tool to start from your ideas rather than from knowledge constraints.

 

My Guide

Print

Workshops

Illustrations

Clients: 

Winederlust  

frog design , design research

 

 

 

Icons

BA Graphic Design

Italian Gestures

Videos

Filming and Editing: Guus Baggermans

 

Superga

Branding

Client:

Alan Nguyen  

Ceramics

Music identities

Scanning obsessions

My scanning obsession

Photography

Who is Masi

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Masi font

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Lemons

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SpaceJunk

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Brushed Type

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Iamsterdam

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Melt

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Fat Brush

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Wayfinding

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Visual Storytelling

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Milan Underground

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Sketchonary

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My Guide

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Print

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Workshops

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Illustrations

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Icons

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BA Graphic Design

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Italian Gestures

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Videos

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The dutch countdown

Superga

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Branding

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Ceramics

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Music identities

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Scanning obsessions

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Photography

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